Jan 17, 2023

Ford Adds Vintage Pickup Truck Images to Public Website for Free Downloading

NOTE: This is an update to two articles I published a few months ago at Ford Heritage Vault Opens to Public With Over 5,000 Classic Images and Brochures Online and at Heritage Vault Unlocked to Add New Digital UK Archives.

Ford Motor Co. in June unveiled for public viewing images so rare and popular that its website crashed.

Now, a batch of coveted vintage photos of the best-selling F-Series trucks has just posted online to recognize the 75th anniversary of the iconic pickup.

The company hopes to avoid drama this time by doubling computer server capacity of the Ford Heritage Vault site. Less than a year old, the online archival site has triggered an unexpected response.

Free access to some 9,000 images of classic Ford, Lincoln and Edsel vehicles and vintage sales brochures (including Mustang, Bronco and F-150) have attracted views and downloads from hundreds of thousands of car collectors and gearheads since going up, Ford archivist Ted Ryan told the Free Press.

“We expected heavy, heavy usage and then decline,” Ryan said. “Instead, we’re averaging 3,000 downloads a day and 3,500 users a day.”

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